Logos Pathos Ethos
Aristotle gave us the ultimate guide to winning arguments 2,400 years ago and most people still haven't figured it out. Logos appeals to logic, pathos appeals to emotion, and ethos appeals to credibility, but modern discourse just throws facts at feelings while everyone questions everyone else's expertise. Ancient Greeks had better debate skills than our entire internet while Aristotle's ethics taught that virtue comes from practice, not from posting the right opinions on social media.