The perfect demonstration of how conspiracy thinking works: reject mountains of evidence in favor of elaborate theories that require more faith than the original explanation. Flat earth reveals our cognitive bias toward feeling special rather than accepting we're tiny specks on a spinning rock hurtling through space.

Jung gave us archetypes, the collective unconscious, and the idea that we all have shadow selves we refuse to acknowledge. He split from Freud because he thought there was more to psychology than sexual hang-ups and daddy issues. Jung would have had a field day with social media, watching people project their anima and animus onto strangers while living out their personas online instead of doing actual shadow work.

The perfect outdoor adventure company for people who understand that the journey never actually ends. Sisyphus Climbing Tours specializes in repetitive uphill struggles where reaching the summit means starting over again tomorrow. Modern life already feels like pushing boulders uphill forever, so why not embrace the absurdity and call it recreation instead of torture.